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Example firm

The Busy Leaders

Leaders buried in problems, and the pipeline went with them.

Now, Oct 2026
$446K · 1%
If nothing changes, Oct 2027
$405K · −12%
With the Growth Plan, Oct 2027
$611K · 30%
Extra profit, next 12 months
+$1.08M

Monthly revenue · Growth Rate. The healthy range for Growth Rate is 10% to 35%.

What went wrong

From March, the Leadership Team's calendars filled with fixing problems. Growth time fell to 7%. Rocks tied to a lever fell from 29% to 14%. Outreach and partner work stopped, so the pipeline thinned: Work Ahead fell below its range, and Growth Rate dropped from 9% to below zero. Utilization and margin still looked normal, so nothing on the P&L raised an alarm.

What the Dashboard showed
Leadership Growth Focus, The Busy Leaders. Leadership growth time fell from 15% to under 7% of hours, against about 25% at the normal firm.

Leadership Growth Focus, The Busy Leaders. Leadership growth time fell from 15% to under 7% of hours, against about 25% at the normal firm.

If nothing changes

Leaders stay buried in problems, so only about two proposals go out a month and fewer than one in five converts. Revenue drifts from $446K to about $405K a month, Growth Rate stays negative, and Utilization falls to 57%.

The levers to pull, and why

  • Leadership Growth Focus. Growth time fell to 7%, against about 25% at the normal firm, and the pipeline went with it. Lost leadership time is the cause, so protecting it is the lever.
  • Funnel Steps. Leaders taking the first call on qualified leads brings conversion back from about 19% to 35%.

With the Growth Plan

Proposals recover to about six a month and conversion to 35%. Revenue reaches about $611K a month by October 2027 instead of $405K, and profit is about $1.08M higher over 12 months. Growth Rate overshoots to about 44% in July as the pipeline refills, then settles near 30%.

Revenue: if nothing changes, and with the Growth Plan
Revenue, The Busy Leaders. If nothing changes, revenue drifts to about $405K a month. With growth time protected, about $611K.

Revenue, The Busy Leaders. If nothing changes, revenue drifts to about $405K a month. With growth time protected, about $611K.

Illustrative. Juniper Ridge Advisory is a fictional firm with a full year of modeled data, analyzed the way we analyze yours.

The tempting fix

Why not hire a salesperson?

The problem is leaders' time, not sales capacity. Qualified leads need a leader on the first call.

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