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CR
Vital Sign

Cash Reserve

How many months could we cover our costs with the cash in the bank?

What it looks like on the Dashboard
Growing Broke. It fell from 2.2 months to 1.7, below its 2-month floor, even as revenue grew. If nothing changes it stays near 1.6 months. Deposits, tighter terms, fewer write-offs and restored follow-up lift it to about 4 months by February and 5.8 by October 2027, above its 4-month ceiling, which turns into a decision about what the extra cash is for.

Growing Broke. It fell from 2.2 months to 1.7, below its 2-month floor, even as revenue grew. If nothing changes it stays near 1.6 months. Deposits, tighter terms, fewer write-offs and restored follow-up lift it to about 4 months by February and 5.8 by October 2027, above its 4-month ceiling, which turns into a decision about what the extra cash is for.

Illustrative. Juniper Ridge Advisory is a fictional firm with a full year of modeled data, analyzed the way we analyze yours. The green band is the healthy range; the dotted line is where the Growth Plan is expected to take it.

How to calculate it

Average bank balance divided by average monthly operating costs, including payroll.

For example

$900,000 in the bank and $360,000 a month in operating costs is 2.5 months.

Healthy range

2 to 4 months.

If it's too low

One slow-paying client or one bad month away from trouble, and the bank balance starts making payroll decisions.

If it's too high

Idle cash that could fund hires, marketing or a distribution.

What moves it

Days to Get Paid first, then Profit by Client and Profit by Service.

Watch out for

Fast growth. A profitable firm can still run short of cash, because it pays its people before clients pay it. Growing Broke, one of our example firms, shows how it happens.

Vital Signs

You can't pull a Vital Sign.

It moves because the levers do. Your Dashboard shows each Vital Sign against its healthy range, with the line your Growth Plan is expected to follow. Before you pull a lever, check the Vital Signs it could push out of range.

See where you are. Know where to go.

Start with the Growth Benchmark to see how you compare. Or get the free guide to the 15 Growth Levers and the 7 Vital Signs.