The normal firm. It rose from 3.2% to 4.4%, inside its 2% to 15% range, and is forecast near 4.8% by October 2027.
Illustrative. Juniper Ridge Advisory is a fictional firm with a full year of modeled data, analyzed the way we analyze yours. The green band is the healthy range; the dotted line is where the Growth Plan is expected to take it.
How to calculate it
Ideal-profile clients you serve divided by the ideal-profile organizations you can realistically reach, in the regions and industries you sell to.
44 ideal-profile clients out of about 1,000 reachable organizations is 4.4%.
2% to 15%.
Positioning may be unclear or reach weak: the right prospects haven't heard of you, or can't tell you apart.
You're nearing your market's ceiling, and growth will need a new region, industry or offering.
Ideal Client Share and Profit by Channel.
A market defined too broadly. Count only organizations that fit your ideal profile and that you can actually reach, or the number looks small and tells you nothing.