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Example firm

Growing Broke

Growing fast, with clients paying later every month.

Now, Oct 2026
$545K · 40%
If nothing changes, Oct 2027
$698K · 17%
With the Growth Plan, Oct 2027
$716K · 19%
Extra profit, next 12 months
+$617K, and +$1.6M cash

Monthly revenue · Growth Rate. The healthy range for Growth Rate is 10% to 35%.

What went wrong

Growth Rate ran 31–40% a year. But clients paid later every month: days from invoice to payment went from 39 to 69. Cash Reserve fell below its two-month floor in June and kept falling. The collectible cash figure looked great, rising from $724,000 to $1.09 million, because it counts money owed, not money in the bank.

What the Dashboard showed
Cash Reserve, Growing Broke. It fell from 2.2 months to 1.7, below its 2-month floor, even as revenue grew.

Cash Reserve, Growing Broke. It fell from 2.2 months to 1.7, below its 2-month floor, even as revenue grew.

If nothing changes

Revenue keeps growing, to about $698K a month, but days to get paid keep stretching (about 81 by October 2027) and write-offs stay above 8% of revenue. Cash Reserve stays under its 2-month floor all year: every month of growth needs more cash than the firm has.

The levers to pull, and why

  • Days to Get Paid. Revenue is growing faster than cash because clients pay later every month and write-offs reached 8% of revenue. Collecting sooner fixes cash without slowing growth.
  • Sales Habits. Conversion slipped from 47% in early May to 40% as follow-up eased from 83% to 79%. The sales team can restore it while client services fixes collections: two levers, two different teams.

With the Growth Plan

Days to get paid fall to 38 and write-offs to 0.7% of revenue, and restored follow-up lifts conversion back toward 42%. Revenue reaches about $716K a month by October 2027 instead of $698K, with about $617K more profit and about $1.6M more cash over 12 months. Growth Rate settles near 19%, back inside its range. Cash Reserve rises to about 5.8 months, above its ceiling, which turns into a decision about what the cash is for.

Revenue: if nothing changes, and with the Growth Plan
Revenue and what the Growth Plan is worth, Growing Broke. Faster collections add cash, not revenue; restored follow-up adds a little revenue on top. About $1.6M more cash by October 2027.

Revenue and what the Growth Plan is worth, Growing Broke. Faster collections add cash, not revenue; restored follow-up adds a little revenue on top. About $1.6M more cash by October 2027.

Illustrative. Juniper Ridge Advisory is a fictional firm with a full year of modeled data, analyzed the way we analyze yours.

The tempting fix

Why not slow growth to save cash?

Growth is fine; cash conversion is broken. Fix collections, and let the sales team keep winning.

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